Arizona Coyotes – Join Our Pack
NHL Hockey team, the Arizona Coyotes, came to Beach Lion with a goal of developing a creative campaign that highlights youth hockey players, their love for the game of hockey as well as the beautiful Arizona landscape and surroundings. Along with the video, Beach Lion created a look that was consistent with the TV spot to use on all Coyotes print, digital, outdoor, and social media platforms.
PRODUCTION
We love hockey, so it was a ton of fun to work the Arizona Coyotes NHL organization on this anthem spot for the 2018-2019 season. The video highlights youth hockey players that love the game of hockey, as well as the beautiful Arizona landscape and surroundings. Our goal was to bring together hockey fans in the Coyotes' market that share a love of the game and remind them that there's a Coyote in us all.
DESIGN
Rally the Valley
From the cowboy that has been a season ticket holder since the team’s conception, to the mother and daughter gearing up together in their favorite Coyotes garb, the Rally the Valley campaign highlights hardcore fans in “the Valley,” showing how they come together to support the home team. Used on TV broadcast as well as all of the Coyotes’ social platforms.
From the cowboy that has been a season ticket holder since the team’s conception, to the mother and daughter gearing up together in their favorite Coyotes garb, the Rally the Valley campaign highlights hardcore fans in “the Valley,” showing how they come together to support the home team during the final stretch of the 2019-2020 Season.
