Arizona Coyotes

We love hockey, so it was a ton of fun to work the Arizona Coyotes NHL organization on this anthem spot for the 2019-2019 season. The video highlights youth hockey players that love the game of hockey, as well as the beautiful Arizona landscape and surroundings. Our goal was to bring together hockey fans in the Coyotes' market that share a love of the game and remind them that there's a Coyote in us all.

We also created a campaign look for the 2018-20189 season, along with print, digital, and social media collateral which will revealed once the season starts in October.



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A small agency with big agency vision, Beach Lion is one of the best creative agencies I have worked with. They understand how to take strategy and turn it into amazing creative. They’re good at what they do, and they know it. There’s plenty of confidence to go around. If there’s any doubt about giving them a call, just looking at the work might put an end to that.
— Tom Hoof, VP Marketing | Arizona Coyotes