Arizona Coyotes

We love hockey, so it was a ton of fun to work with the NHL team, Arizona Coyotes, on this anthem spot for the 2018-2019 season. The video highlights youth hockey players that love the game of hockey as well as the beautiful Arizona landscape and surroundings. Our goal was to bring hockey fans together in the Coyotes' market that share a love of the game and remind them that there's a Coyote in us all.

Along with the video, Beach Lion created a look that was consistent with the TV spot to use throughout the season on all Coyotes print, digital, outdoor, and social media platforms.

This campaign was recognized as the second runner up for Overall Award of Excellence by the 2019 National Sports Forum.



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A small agency with big agency vision, Beach Lion is one of the best creative agencies I have worked with. They understand how to take strategy and turn it into amazing creative. They’re good at what they do, and they know it. There’s plenty of confidence to go around. If there’s any doubt about giving them a call, just looking at the work might put an end to that.
— Tom Hoof, VP Marketing | Arizona Coyotes