For many brands and businesses, Facebook advertising has been a relative goldmine in the past several years. It was everything you want your advertising to be: targeted, cheap, and effective. However, that’s all changing…
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Online paid advertising is a cornerstone of the marketing plans of many companies, but is it really worth it for small to mid-sized businesses?
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What's in a slogan, and does your brand need one? The origin of the word “slogan” comes from a Gaelic word used by Scottish clans to mean “war cry.”
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The world of advertising looks quite different today than it did in Don Draper’s Madison Avenue domain. Where there was a captive audience around the TV set, we now fast forward past commercials on DVR…
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