In the second installment of our Brand Development Series, we had the pleasure of talking with Michelle Wahler, CEO and Co-Founder of Beyond Yoga about standing out from competition by finding and expressing a brand’s “voice.”
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Authenticity. It’s everywhere these days, yet hard to actually find. Everyone seems to be talking about being their “authentic self” and staying true to an authentic voice, whether personally or in branding…
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We’ve always loved a good explainer video, and now more than ever, we’re embracing the flexibility and versatility they offer…
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The world of advertising looks quite different today than it did in Don Draper’s Madison Avenue domain. Where there was a captive audience around the TV set, we now fast forward past commercials on DVR…
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When starting a new campaign or creating a brand personality, one of the first questions we ask is “who is the audience?” Clients are often unsure or overly broad in their answers…
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