marketing — Blog — Beach Lion

Are paid ads worth it for your business?

Online paid advertising is a cornerstone of the marketing plans of many companies, but is it really worth it for small to mid-sized businesses?

Social Media, DigitalMichael NolascoAugust 28, 2018marketing, advertising, social media, facebook, instagram

Brand series part one – Craftwhere and social media

We’re excited to roll out the first installment of our brand development series, where we're talking to companies big and small about different aspects of their brand development and marketing…

Social Media, BrandingMichael NolascoAugust 28, 2018brand series, social media, marketing, craft beer, craftwhere

Advertising in a hyper digital world

The world of advertising looks quite different today than it did in Don Draper’s Madison Avenue domain. Where there was a captive audience around the TV set, we now fast forward past commercials on DVR…

StrategyMichael NolascoAugust 28, 2018advertising, digital, marketing, creative strategy

Find your audience

When starting a new campaign or creating a brand personality, one of the first questions we ask is “who is the audience?” Clients are often unsure or overly broad in their answers…

StrategyMichael NolascoAugust 28, 2018marketing, strategy, audience, brand strategy