Authenticity. It’s everywhere these days, yet hard to actually find. Everyone seems to be talking about being their “authentic self” and staying true to an authentic voice, whether personally or in branding…
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What's in a slogan, and does your brand need one? The origin of the word “slogan” comes from a Gaelic word used by Scottish clans to mean “war cry.”
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When starting a new campaign or creating a brand personality, one of the first questions we ask is “who is the audience?” Clients are often unsure or overly broad in their answers…
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