In the second installment of our Brand Development Series, we had the pleasure of talking with Michelle Wahler, CEO and Co-Founder of Beyond Yoga about standing out from competition by finding and expressing a brand’s “voice.”
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Authenticity. It’s everywhere these days, yet hard to actually find. Everyone seems to be talking about being their “authentic self” and staying true to an authentic voice, whether personally or in branding…
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We’re excited to roll out the first installment of our brand development series, where we're talking to companies big and small about different aspects of their brand development and marketing…
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One of the most critical, yet overlooked components of a brand’s identity is a style guide. A style guide is a cross between an instruction guide and the brand bible…
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Check out the video below to see how Beach Lion’s Creative Director, Mike Nolasco, turned an image of the world into a crystalized mark…
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When talking to clients about logos and branding, color is often one of the first elements to come up. There’s no doubt that color is crucial for brand presence, recognition, and communicating…
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Nike. Coke. Google. What do these giant brands have in common? They all rely on emotional advertising to strengthen their brand presence…
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Does good design really matter for your business?
Spoiler alert... YES.