We're excited to announce that the video we created for Children's Dream Fund won a gold ADDY at the Fourth District American Advertising Awards in Orlando (April 14th)…
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In the second installment of our Brand Development Series, we had the pleasure of talking with Michelle Wahler, CEO and Co-Founder of Beyond Yoga about standing out from competition by finding and expressing a brand’s “voice.”
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Touched down from our trip to Vegas for the National Sports Forum awards, where the work we produced for the Arizona Coyotes took home a…
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We all know that quality content is crucial to attract, engage, and convert online audiences. The issue is creating that content, and in what medium to reach that audience. Today, the queen of content is definitely video…
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Authenticity. It’s everywhere these days, yet hard to actually find. Everyone seems to be talking about being their “authentic self” and staying true to an authentic voice, whether personally or in branding…
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We’ve been over here thinking a lot about failure. And not just the failure to keep those unrealistic resolutions. The start of a new year usually brings upon lots of talk about improvement; many of us resolve to be some sort of better version of ourselves. But there’s one resolution that doesn’t get much airtime: failing…
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We’ve always loved a good explainer video, and now more than ever, we’re embracing the flexibility and versatility they offer…
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As summer draws to a close, and back-to-school reminders are everywhere, we find ourselves thinking more and more about what the innate imagination of a child can teach us about our own work and creativity…
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We are very excited to announce Beach Lion took home two GOLD ADDY’S (American Advertising Awards) of Tampa Bay at the annual Gala on February 15th…
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We recently had the pleasure of visiting the beautiful University of Georgia campus in Athens, Georgia to film for a Student Orientation video and shoot photography…
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We’re gearing up for the 2018 NHL Draft on Friday with some of the collateral we created for the Arizona Coyotes draft party…
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For many brands and businesses, Facebook advertising has been a relative goldmine in the past several years. It was everything you want your advertising to be: targeted, cheap, and effective. However, that’s all changing…
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We’re pumped to be helping out the NHL team Arizona Coyotes with a few of their promotions. Here are two pieces we worked on. One features rising star and Rookie of the Month (November 2017), Clayton Keller and the other high…
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We are excited to share this brand spot we created for an amazing company that helps develop sports facilities that give kids a place to play…
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Online paid advertising is a cornerstone of the marketing plans of many companies, but is it really worth it for small to mid-sized businesses?
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We’re excited to roll out the first installment of our brand development series, where we're talking to companies big and small about different aspects of their brand development and marketing…
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What's in a slogan, and does your brand need one? The origin of the word “slogan” comes from a Gaelic word used by Scottish clans to mean “war cry.”
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The world of advertising looks quite different today than it did in Don Draper’s Madison Avenue domain. Where there was a captive audience around the TV set, we now fast forward past commercials on DVR…
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When starting a new campaign or creating a brand personality, one of the first questions we ask is “who is the audience?” Clients are often unsure or overly broad in their answers…
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One of the most critical, yet overlooked components of a brand’s identity is a style guide. A style guide is a cross between an instruction guide and the brand bible…
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